PH leads Southeast Asia's AI revolution: GenAI enrollment skyrockets

Businesses are aggressively fostering a digitally confident workforce, with employers making artificial intelligence (AI) a core priority that demands employees acquire AI skills to remain competitive.

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According to a study by the online learning platform Coursera, the Philippines has begun laying the groundwork for a digitally confident workforce, with the nation's rapid growth in enrollment in Generative AI (GenAI) courses significantly outpacing the global average.

"AI is a clear priority for employers, and learners are stepping up by acquiring GenAI skills and industry micro-credentials to stay ahead," said Eklavya Bhave, Coursera Asia Pacific.

Coursera recently released its annual Global Skills Report, showing a 383 percent year-on-year increase in GenAI enrollments in the country.

Bhave noted that the Philippines' growth in enrollment far outpaced the Asia Pacific average of 132 percent and even the global average of 195 percent.

"From AI strategies to forward-thinking education policies, we're seeing a strong national commitment to equipping Filipinos with the right mix of technical, business, and human skills," Bhave said.