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La Union mall expands SM’s northern presence
Manila Bulletin
|October 16, 2025
SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, is opening SM City La Union, its 89th mall in the Philippines, on Friday, Oct. 17, 2025.
“This is our ninth mall in Northern Luzon, and we designed it to serve as a landmark for both residents and tourists,” said SM Prime President Jeffrey Lim.
He added that, “As the surfing capital of the region, La Union deserves a retail center that reflects its vibrant lifestyle and rich culture.”
Located along Diversion Road, Barangay Biday in San Fernando City, SM City La Union spans more than 51,000 square meters (sqm) of leasable area, over 80 percent of which has already been taken up.
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