Katuwang sa Tagumpay: A family's 25-year journey of delivering refreshing moments

Ronie says, "Malaking tulong din po ang pagiging distributor namin kasi 'yung pang-araw-araw na gastusin ay nairaraos namin. (Being a CocaCola distributor has been a big help to our family. It's given us security in meeting our everyday needs and allowed us to build a stable livelihood.)"

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In Biñan, Laguna, a family's dream has grown into a thriving business that serves Coca-Cola products to hundreds of outlets. Paeng Store began as the Alcazar family's modest sari-sari store twenty-five years ago and it has since transformed into a successful dealership hub.

At the heart of this story are Ronie and his wife Francisca, whose journey teaches us lessons on perseverance, family values, and the significance of empowering local entrepreneurs.

Heart for service and family

Standing alongside a furniture shop that was the family's first foray into entrepreneurship is a space filled with stacks of Coca-Cola products in cases and crates.

Paeng Store, named after their youngest child, started as a sari-sari store offering a variety of goods for customers in their neighborhood. From their humble beginnings, Ronie, his wife Francisca, and their three children scaled the business in 2015 into a wholesaler of soft drinks to serve outlets even beyond their area.

Ronie's journey from micro-retailer to wholesaler and then to a distributor partner demonstrates his dedication to his business and his family's future. Through hard work and by placing utmost importance on building a lasting legacy through family and community, Ronie's business flourished.

In October 2024, Coca-Cola recognized Ronie's increasingly prominent reach in Biñan and invited him to become an official distributor-a turning point that strengthened the Alcazar family business' operations, as it underscored his contributions to expanding Coca-Cola's presence in the area.

Spanning approximately 200 square meters, Paeng Store has cemented Ronie's standing as a key distribution partner and a vital link in Coca-Cola's distribution network in Laguna.