IKEA opens TriNoma plan-and-order branch

Swedish furniture giant IKEA is introducing its plan-and-order format in the Philippines through the opening of its second, albeit small-scale, store in northern Metro Manila, as it ramps up efforts to broaden access to its home furnishings.

- By DEXTER BARRO II

IKEA is partnering with Ayala Malls to open its plan-and-order store at TriNoma Mall in Quezon City, which will open on Oct. 23.

In contrast to its Pasay City branch—IKEA’s largest store globally—the TriNoma branch will cover only 500 square meters (sqm), making it one of the smallest in the company’s portfolio.

Under the plan-and-order format, customers may consult with an IKEA specialist trained in interior design to help design any part of their home. This service is offered at no cost to shoppers.