Creating confidence, one basic at a time

Jerald Sze on 10 years of leading his brand and giving Filipinos 'boundless basics'

- JOHN ROLAND LEGASPI

"What am I going to wear today?" That is one of the many—but constant—questions we ask ourselves throughout our lives.

Unlike food or daily routines, clothes are far more personal. They present who we are before we even tell our story. That’s why deciding what pieces to wear often feels more challenging than many of the other choices we make each day.

Then-college student Jerald Sze faced the same dilemma. He wanted pieces that made him look put-together—without the overthinking. This concern led him to establish his own clothing brand, Straightforward, offering fuss-free wardrobe essentials that serve as building blocks for personal style.