Built to the customer's needs

When Japan Mobility Show (JMS) 2025 opens its doors, among the first to present to the public was Toyota Motor Corporation. And being the first, the company certainly set the standard for what to expect.

- BY INIGO S. ROCES

They did more than just unveil new models. They formally introduced what Chairman Akio Toyoda calls 'the New Toyota Group,' a redefined corporate family.

Already teased a few weeks before the Japan Mobility show, TMC Chairman, Akio Toyoda has been instrumental to the company's re-think of how it serves its customers as well as how it perceives itself, resulting in quite a few surprises in the group's organizational structure as well as its products.

To You, Toyota

For some years now, Toyota has been promoting its "Mobility for All" slogan. However, the company has quickly realized that there isn't a single product that perfectly suits everyone in the same way. With its new "To You Toyota" slogan, the company can still continue to fultil its longstanding mission of delivering "Mobility for All" but now into a more personal initiative the better suits each individual.

Corolla Concept

Key to delivering on these promises are two vehicles Toyota presented in at the mobility show. The first is the all new Corolla Concept. What better model to serve as Toyota's herald into a new era than one already known the world over?