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Cadbury's smash, vesta curries and 'fresh bread

MEN on Sunday

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September 04, 2022

The supermarket brand that was once a major brand but disappeared without trace in the 1990s

- JESS MOLYNEAUX

Cadbury's smash, vesta curries and 'fresh bread

A LOST supermarket chain, remembered for its "freshly baked bread' and discount prices was loved for years in Greater Manchester and beyond.

Many will remember once shopping at a Presto supermarket. A big brand name from the early 1960s to late 1980s, it was a division of a larger company called Allied Suppliers Ltd.

The company was said to have been looking for a name for a new discount shopping store in the north east and ended up deciding to remove the 'n' from Preston in North Tyneside to create the name Presto, Chronicle Live previously reported.

Often located in shopping centres, there were a number of Prestos in and around Greater Manchester that shoppers will remember.

Presto sold all the fruit, vegetables, meat and bakery items you'd expect, and the popular treats of the time, such as Cadbury's Brazil Nut bars and Sunshine table jellies.

Presto is also remembered for its own TV advert catchphrase - 'you'll be impressed at Presto! But by the late 1980s, many of the supermarkets had become Safeway stores. The name was briefly revived before disappearing for good in the late 1990s.

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