Support businesses hurt by wildfires

When much of Altadena burned in January, it affected not just the area's homes but also its businesses.

- By Marah Eakin and Lindzi Scharf

Popular local shops went up in flames, and work-from-home artisans were suddenly without a place to live or a place to work. On the Westside, the Palisades fire, also in January, tore through Pacific Palisades and Malibu, forever changing the fabric of these tight-knit neighborhoods and small businesses. With the giving spirit in mind this holiday season, we've put together this list of gifts from Altadena, Pacific Palisades and Malibu businesses, all of whom were affected in some way by the Eaton and Palisades fires. Purchase one of these items and you'll spread good cheer (and good money) around areas that still need all the help they can get.

Rhythms of the Village Altadena Heritage Hoodie There's been a lot of "Altadena"-labeled merchandise flying around post-Eaton fire, but the quintessential piece of hometown merch is the Altadena heritage hoodie from Rhythms of the Village. A Lake Avenue staple that was lost in the fire, Rhythms of the Village served as a hub for fans of African culture, art and music. The shop's owners plan to rebuild, and sales of items such as their sweatshirts (which also come in several colors and in children's sizes) should serve to speed the plow. - M.E.

$35-$65 at Rhythms of the Village

Altadena Beverage & Market Wine of the Month Club Altadena Beverage & Market's structure may have survived the Eaton fire, but that doesn't mean the business hasn't been through it. The bottle, food and sundries shop was closed for months, and the family who owns it had to throw out a lot of stock. If you support the store's monthly wine club, you'll help its owners have a sustainable source of income. The shop's picks are always excellent. E-mail wine@altadenabev.​com to sign up. M.E.