Hollywood's romance with micro dramas is heating up

The lower-cost, serialized short films are helping to supply jobs to the struggling entertainment industry. But labor unions are concerned.

- BY WENDY LEE

SUNNYVALE, Calif. - A young woman is desperate to raise $50,000 for her mom's life-saving medical treatment. She will get the money, but only if she agrees to her stepsister's unusual proposal: to marry her wayward fiance, who comes from a wealthy family but also has a rap sheet.

That's the plot line for an episode of "The Double Life of My Billionaire Husband." That may sound like a telenovela. In fact, it's a popular series that appears on ReelShort, an app where audiences can view on their smartphones over-the-top, dramatic tales reminiscent of soap operas called micro dramas.

Unlike a regular TV show, this drama unfolds over 60 episodes, each lasting one to three minutes. After six episodes, viewers hit the paywall, where they could continue watching ad-free with a $20 weekly subscription, watch ads or pay as they go.

Already, the series has garnered more than 494 million views since it launched in 2022 and ReelShort says it has made more than $4 million from the show.

With titles like "The Billionaire Sex Addict and His Therapist," "How to Tame a Silver Fox" and "Pregnant by My Ex's Dad," micro dramas lean heavily into sensationalism and light on budgets, which are typically less than $300,000 per series.

And many of them are filmed in Los Angeles.

Short serialized dramas first took off in China, where they are hugely popular and generated revenues of $6.9 billion last year, even surpassing domestic box office sales, according to DataEye, a Shenzhen-based digital research firm.

Now, Hollywood is starting to take note of the bitesized format.

In August, the venture arm for Lloyd Braun - the former ABC executive and chairman of talent agency WME and L.A.-based entertainment studio Cineverse formed a joint venture called MicroCo to build a platform for micro dramas.