Economy, politics show up in green baddie’s popularity

Experts say 2025 heralds the Grinch’s ascent from Yuletide bit player to Christmas A-lister.

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WORKERS check Grinch inflatables at a factory in China's Anhui province.

(Feature China/Future Publishing/Getty Images)

He now crowds out Kris Kringle in store displays, social media feeds and holiday meet-and-greets.Unlike Santa, who ho-ho-hos his way through the holiday season, Grinches twerk and pout and scream in kids’ faces. Compilations of their antics on YouTube and TikTok routinely rack up millions of views.

"I do the things that people think," Darnell said of the role. "I'm not restrained."

Despite the Grinch's anti-consumerist zeal, the market for his visage has exploded in recent years.

Target touts its “Grinchmas,” while Walmart has “Who Knew Ville.” McDonald’s sells Grinch fries, Starbucks features a “secret menu’ frappuccino. Hanna Andersson, a popular purveyor of holiday pajamas, boasts roughly a dozen different Grinch patterns, compared to three Hanukkah options and just one Santa design in two colorways.

Ownership of the Grinch’s likeness is guarded as jealously as the villain protects his lair: Dr. Seuss Enterprises holds the rights to the children’s book, Warner Bros. Discovery the 1966 animated TV special, and Universal Studios the 2000 live-action Jim Carrey film, which ranks among the highest-grossing Christmas movies of all time.

But impersonators, academics and even working Santas agree: Americans’ embrace of the Grinch in 2025 goes far beyond consumerism.

"It is definitely more popular," said "Santa" Ed Taylor, the famed Los Angeles Santa behind the Worldwide Santa Claus Network, a training camp for the art of Christmas cheer. “It’s a little yin and yang. Maybe we need a little bit of both.”

Costume companies across Los Angeles say they've seen a deluge of demand for the Grinch this year. At Etoile Costume & Party Center in Tarzana, nearly half of Christmas costume rentals are now furry green villains.