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Beijing rings in New Year with festive events, boosts tourism spending

Los Angeles Times

|

January 28, 2026

A wide range of cultural and tourism activities enlivened Beijing during the New Year holiday, driving strong growth in holiday consumption.

Beijing rings in New Year with festive events, boosts tourism spending

Nearly 100 cinemas across the city extended their hours to meet rising holiday demand, with more than 10 major theaters staying open overnight.

The city also launched an initial group of 12 new entertainment complexes integrating film screenings, dining and other leisure offerings — in several core urban districts and key commercial zones across Beijing. Cinemas also partnered with neighboring businesses to offer "one-ticket, multiple benefits" promotions, helping to stimulate local consumption.

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