Sobha Group bets on new furniture vertical to spur next phase of growth

Sobha Group has taken a major step in diversifying its portfolio with the launch of The Gallery, the first flagship showroom of Sobha Furniture, marking what the company sees as a powerful new engine for growth after posting a record Dh23 billion in sales in 2024.

- Issac John

With a workforce of 55,000 employees, the Group is positioning its new furniture vertical as a strategic pillar alongside its large-scale real estate operations.

Located at The S on Sheikh Zayed Road, The Gallery signals Sobha’s ambition to evolve from a manufacturer of interiors for its own developments into a regional design and production powerhouse. Conceived as an experience-led environment rather than a conventional retail showroom, The Gallery is designed as a professional workspace where architects, interior designers, developers and project partners can collaborate, explore materials and prototype ideas directly with Sobha Furniture’s teams.