PINK ABOUT IT: STARTING CONVERSATIONS, CHANGING LIVES

Breast cancer remains the most common cancer affecting women worldwide, with incidence continuing to rise each year. It's concerning that by 2050, cases may increase by nearly 40 per cent, emphasising why awareness, timely screening, and education matter now more than ever. Understanding risk and taking preventive steps turns statistics into real-life wins for families and communities, making awareness far more than just a number; it is a chance to make early intervention possible and save lives.

- 

Every journey with breast cancer begins with a conversation, a moment of courage, a question, a word of hope that can change everything.