Dubai hotel occupancy rate rises to 77.7% in 2024

The occupancy rate at Dubai’s hotels rose to 77.7 per cent from 77.1 per cent over the past year, recent data showed.

- Somshankar Bandyopadhyay [e-mail]

According to KPMG’s latest Hospitality Report, the Average Daily Rate (ADR) increased from Dh654.4 to Dh666.

KPMG's survey showed that 94 per cent of tourists in Dubai were satisfied with their hotel stay over the past year compared to 92 per cent in the previous year, and 80 per cent were likely to book a stay at a hotel in the city, reflecting strong demand in the sector.

Government initiatives, including the Dubai Economic Agenda D33, are positioning Dubai as a top three global tourism destination by 2033. A key development in inbound tourism is the extended tourist visa for Indians, which has influenced travel decisions, with 70 per cent of respondents saying they are more likely to visit the UAE due to this policy change.