Do You Only Preach Values But Not Practice Them.

"You always try to prove you're not what you really are, says Osho. A poor man tries to look rich, while a rich man often tries to appear humble or simple. Warren Buffett, who could buy car companies, drives a secondhand car, while a low-salaried worker buys an iPhone on EMI. Osho's insight feels strikingly relevant today especially when we look at the media.

- !!""Khammam Bureau (Praneeth Kumar Pathakamudi)

Media houses, often the loudest advocates of ethics and values, tend to act as if those very values don't apply to them. In a recent conference, a representative from a leading media outlet addressed the controversy surrounding the use of objectionable thumbnails and headlines. He candidly admitted 'When we use such titles, we get a million views. We continue using them because they work. Management isn't always aware. If someone raises an objection, we remove them. We've done so in the past too'. This blunt honesty about the business model of sensationalism reveals a lot. What it really means is this, as long as content sells and draws revenue, even baseless news is fair game. Ironically, the very media that lectures society about morals has reduced news to a commodity, discarding journalistic ethics in the process. In the novel Gopathrudu, writer Patanjali offers a satirical look at this. A village head wins a court case debating whether the Earth is round or flat. When a journalist goes to interview him, the headman demands money 'You came to interview me, so you must pay me' The reporter replies, 'Whether I come to you or you come to me, I always get paid. That's why I chose this profession'. Patanjali's mockery of