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Influencer on 'mum shaming' and social media's dark side

Hull Daily Mail

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September 05, 2025

DANIELLE OPENS UP ABOUT RECEIVING ONLINE ABUSE

- By SOFIE JACKSON

Influencer on 'mum shaming' and social media's dark side

AN influencer from Hull has spoken out against cruel online abuse after being on the receiving end of “mum shaming’ posts.

Danielle Cotterell’s Instagram feed is full of glamorous holiday snaps and gym selfies but, beneath the surface, she has struggled with her mental health and fought to get where she is today.

The mum-of-three, 37, who lives in Kingswood, has just under 40,000 followers on Instagram. Over the years, she says she has built up a base of supportive followers, but there are still instances of hateful comments.

Danielle says she often sees critical posts about the bodies of mothers after having a baby, such as “can’t believe mums can’t just lose weight, it is not that hard”.

She believes people who abuse others online “want to be something, so they put other people down”.

Recently, she claimed she was the target of more mum shaming after entering a new relationship following her divorce.

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