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FMCG cos step up rural recruits
Hindustan Times
|December 30, 2024
India's consumer goods companies are on a hiring spree to cater to the emerging clout of the rural buyer, who has been the sector's saving grace this year amid rising material costs, shrinking margins, and increasing competition.
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Companies such as Godrej Consumer Products Ltd, Dabur India Ltd, and ITC Ltd are expanding their workforce in rural markets to align with their revamped marketing and distribution strategies.
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