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Can crowdfunding propel urban renewal?
Hindustan Times
|November 25, 2024
Kolkata's night skyline has transformed over the last year, with 50 heritage buildings now bathed in warm yellow light, casting an enchanting glow across the city.
Iconic landmarks, such as the General Post Office, Chowringhee Mansions, Old Mint and Queen's Mansions, have been illuminated, bringing their architectural grandeur to life after dark.
This dazzling change has been made possible through a crowdfunding initiative led by Kolkata Restorers, a citizens' collective. The group aims to illuminate 50 more buildings by the next year, adding even more sparkle to the City of Joy's nocturnal splendour.
"The project started with painting the dome at the Maniktala Market and restoring the clock with my own money. But when I realised it was not visible in the night, I sought permission from the owner to light it. When I got the cost estimate from a lighting designer, I realised I would need some crowdfunding for its illumination," says Mudar Patherya, who anchored the project and was instrumental in launching the crowdfunding initiative.
Patherya dropped a few WhatsApp messages to some high-net-worth individuals in his circle and managed to secure the funds he required.
"With the money I got, I managed to illuminate two buildings.
It struck me that Kolkata has some of the grandest buildings which could be transformed with lighting," he says.
So, he sent another message to 15 people, telling them how he had illuminated two buildings.
Patherya asked for five lakh rupees. By the next morning, he had raised ₹55 lakh. By now, he has collected over 90 lakh for the ongoing project.
Patherya believes illuminating these buildings will highlight their historical importance and redefine their neighbourhoods.
"Lighting up these landmarks creates a sense of identity and pride for the community. We've established trust and credibility, so raising funds for the remaining buildings will be easier. People are willing to contribute when they see tangible results. This crowdfunding model can easily be replicated in other cities for urban regeneration," he said.
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