BJP's 2024 election pitch: Why India picks PM Modi

The Bharatiya Janata Party (BJP) on Thursday launched its campaign for the 2024 general elections with a theme song that listed the National Democratic Alliance (NDA) government's achievements and said that the people chose Prime Minister Narendra Modi because he fulfilled promises and crafted reality, not just dreams.

- Smriti Kak Ramachandran

Speaking to young voters at the same event, Modi then pitched for a stable government with a strong majority and asked them to defeat family-run parties, asking them to send suggestions for the party's poll manifesto.

The song "Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hain (we do not spin dreams, but weave reality, which is why people choose Modi)" was launched in the PM's presence by party chief JP Nadda.

The little over two-minute song in Hindi highlighted the government's milestones, from the historic moon landing of Chandrayaan 3 to the completion of the Ram Temple in Ayodhya, schemes that empowered marginalised castes, women and the young, policy successes such as the Jal Jeevan Mission and foreign policy laurels such as the hosting of the G20 Summit in September 2023.

It summed the past five years of the NDA government as a period that saw the delivery and implementation of promises.

"Our youth is full of aspirations for a bright future. The world's largest youth power has the responsibility of creating a capable, self-reliant and developed India. Under the PM's leadership, the country has achieved historic goals. His address has infused new energy in all of us and has paved the way for our role in 'building a developed India'," Nadda said.