Milind Soman takes Pinkathon to 52 cities in India

For Milind Soman, it's been over a decade of highlighting the cause of women's health and wellness through his initiative Pinkathon.

- Akash Bhatnagar

"It was very exciting for me to see the response for Pinkathon when we started in 2012. Since then, with the help of the Ambassadors of Pinkathon, it has grown even more," the 59-year-old shares, adding, "Before the pandemic, we were in about 9 or 10 cities, and now our next plan is to take it to 52 cities, which is one event every Sunday. I think it's more relevant now to go into the tier two and tier three towns. Maybe the events will be smaller, but the footprint will be bigger."