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Bajaj Fin scales back payments ambitions, shifts focus to AI
Hindustan Times Rajasthan
|December 14, 2024
MUMBAI: Bajaj Finance Ltd, one of India's leading non-bank lenders, is scaling back its ambitions in the payments and credit card businesses as part of a revised five-year roadmap, BFL 3.0.
The new plan shifts focus to profitability through artificial intelligence (AI) adoption, operational efficiency, and deepening relationships with its existing customer base.
The move signals a sharp pivot from the company's earlier aggressive growth strategy, reflecting the challenges of balancing innovation with sustainable returns in a competitive and regulated financial landscape.
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