Inspiring journey of Clodura defying all odds

Our vision was to create a platform that is accessible, easy to use, and empowers users with actionable insights on improving their sales process. ABHAY NAWATHEY, co-founder, Clodura

- Namita Shibad

PUNE: It's scary when you have bills to pay and don't have the money. Fees to cough up and yet you stand hard and fast with the startup that you have set up. The pull of reality is almost impossible to fight against an idea that has yet to prove itself. Kapil Khangaonkar has paid the price of entrepreneurship and the bet he placed on his startup Clodura, is well worth it.

A problem that needs a solution Kapil was a sales and marketing professional working with a reputable company and was doing very well. "As a salesperson we used different tools to generate leads for the company's business," says he.

"We had to rely on multiple tools, including sales navigator, database tools, verification tools, outreach platforms, and various other solutions to get contact numbers and other data. My team was completely fragmented, juggling multiple tools, making it extremely difficult to manage. The costs were high, and the output was not as effective as we expected," he says.

And that is where he saw a problem that he eventually decided needed to be worked on. "If you get on sales navigator, you have a free version or a paid version. In their free version you can get just one connection at a time. And if you are ready to pay $80 per month the field is wide open to you. You can get any number of contacts and use their filters to narrow down your search contacts. You can get 10,000 contacts and can send in-mails to a maximum of 50 in a month. If you want to send to more people you have to pay more. No sales guy can ever live with just 50 contacts a month."