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All vibes, no shade
Hindustan Times Patna
|October 11, 2025
From Butter Yellow to Millennial Pink, see what our obsession with colour says about ourselves
Surely it’s popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, Sulking Room Pink, Dead Salmon.
Now, consider the name of the colour of the moment: Butter Yellow. You know what's happening, right? The colours on the visible spectrum haven't changed. We're just updating their names to suit the mood of the moment.
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