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AI Yet to Click With Indian Consumers, Says Survey

Hindustan Times Navi Mumbai

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April 26, 2025

The March Study of 8,000 People Across 18 Indian Cities Found Only 31% Had Tried Generative AI

- Vishal Mathur

NEW DELHI: Consumer adoption of Artificial Intelligence (AI) remains sluggish in India, with 60% of respondents unfamiliar with any AI tool or application, according to a first-of-its-kind survey by Google and analytics firm Kantar India. The study, involving 8,000 individuals across 18 Indian cities and concluded in March, found that merely 31% have experimented with generative AI.

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