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ITC Crafts Fresh Strategies For New-Age Sales Channels
Hindustan Times Mumbai
|June 28, 2025
Packaged consumer goods company ITC Ltd has stepped up measures to develop channel-specific strategies as "new-gen" sales channels like e-commerce and quick commerce gain popularity, offering consumer convenience but also increasing trade complexity.
NEW DELHI:
ITC has executed joint business plans with major quick commerce and e-commerce platforms. It also deployed tailored market and outlet-specific strategies to capitalise on the growth from these channels, as stated in the company's annual report released Friday.
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