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The Uttar Pradesh tourism department is set to promote the state's diverse tourism offerings at major travel marts and expos around the world to attract international tourists.

- HT Correspondent

LUCKNOW:

Through specially designed pavilions, the department will showcase key tourism circuits, iconic destinations, traditional handicrafts and the rich cultural heritage of the state, said a press note from the department of tourism and culture.

The global outreach will begin with the Arabian Travel Market (ATM) in Dubai, scheduled from April 28 to May 1, 2025. Following this, the department will participate in leading international travel events in countries such as Thailand, France, Japan, Singapore, the United Kingdom, Spain, Australia, Germany and Russia.

According to principal secretary, tourism and culture, Mukesh Meshram, a special focus will be placed on internationally favoured destinations such as Ayodhya, Varanasi, Mathura-Vrindavan, Lucknow and Vindhyachal.