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Paint Companies Battle to Protect Turf as JSW Fires Up
Hindustan Times Lucknow
|June 28, 2025
India's paintmakers must gird up for a tougher battle from two upstarts.
MUMBAI:
Birla Opus, owned by billionaire Kumar Mangalam Birla, has already shaken up the nation's paints sector with its pricing war. Now, JSW Paints Ltd's ₹9,300-crore acquisition of Dutch giant AkzoNobel's India unit portends a tighter squeeze on the profitability of their peers as they battle to protect turf.
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