Haryana's bucket challenge against drugs picks up pace

After a successful fortnight of its Nasha Mukt Jeevan Bucket Challenge that attracted more than 30 frontline influencers and garnered over 30 lakh views, the Haryana State Narcotics Control Bureau (HSNCB) has kickstarted the Break The Cycle Bucket Challenge in another attempt to nudge addicts to take the first step towards recovery.

- Pawan Sharma

CHANDIGARH:

The challenge, aimed at encouraging youngsters to take a stand against drug abuse, has got nearly 30 lakh views, generated over 7 lakh impressions and 1.5 lakh posts using #NashaMuktJeevan and #NayabJeevan, besides a large number of videos created by influencers, celebrities, and even local leaders like nambardars. Encouraged by the response, the bureau has launched the second phase, focusing on those who are struggling with addiction.

"Since its inception, the movement has exceeded expectations. With over 5 lakh likes, shares, and comments, we know that the engagement is real, and the message is spreading," said OP Singh, the HSNCB chief, who is behind the innovative anti-drug drive. "Nearly 30 lakh people have been exposed to its message, and thousands have actively participated," he said.