UAE plans age rating system on media content to safeguard kids

The UAE Media Council launched a comprehensive system to regulate, empower, and stimulate growth in the media sector.

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This initiative builds upon the transformative journey initiated with the Council's establishment in February 2023 and the subsequent issuance of the Media Regulation Law and its Executive Regulation.

The announcement was made during a press conference, held on Thursday at Creators HQ in Emirates Towers, Dubai, in the presence of Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council.

The new regulations include implementing a comprehensive age rating system for media content to safeguard children and adolescents and offering content creators a three-year exemption from permit fees.

Maitha Al Suwaidi stated that the UAE Media Council is spearheading a transformation of the national media landscape, achieved through a comprehensive legislative roadmap designed to modernise the sector's regulatory framework and create a flexible, contemporary environment.

She noted that this environment will both keep pace with global media trends and foster a more impactful and sustainable media industry.