UAE flag, images of Zayed and Rashid unfurled atop the Alps

Embodying the nation's remarkable journey and lofty aspirations, the UAE flag and images of the late Sheikh Zayed Bin Sultan Al Nahyan and the late Sheikh Rashid Bin Saeed Al Maktoum crested the French Alps courtesy of an expedition under the “Our Flag at the Summit” initiative.

- Gulf Today, Staff Reporter

The determination of the Emirati people to reach for the pinnacle in every field shone through in the symbolic act on an Alpine peak in the Valtrans region.

Coinciding with celebrations marking the 54th Eid Al Etihad, the initiative proclaiming the slogan “From Desert Dunes to Snowy Peaks” involves a collaboration between Brand Dubai, the creative arm of the Government of Dubai Media Office, and the UAE Skiers Academy.

It was held in conjunction with the “Zayed and Rashid” campaign, which was launched last year under the directives of His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

Launched by the UAE Skiers Academy 14 years ago, it is for the first time that the “Our Flag at the Summit” initiative is partnering a government entity.

The collaboration with Brand Dubai also serves to highlight the “Year of the Community’ in the UAE, which is soon to be followed by the “Year of the Family.”

It is notable that the expedition team also featured a father alongside his sons, further exemplifying the Emirati values of unity and community cohesion.