Sharjah Book Authority, Invest bank tie up on kids’ storybook

As part of its continued efforts to promote cultural awareness among young people, the Sharjah Book Authority (SBA) has signed a partnership with Invest bank to develop a children's storybook focused on financial literacy. The initiative is a collaboration with the Sharjah Publishing Sustainability Fund (Onshur), a key SBA programme that supports sustainable publishing in the UAE.

- Gulf Today, Staff Reporter

The agreement was signed on the sidelines of the 16th Sharjah Children's Reading Festival by Iman Ben Chaibah, Director of Strategic Initiatives at SBA, and Humaida Al Khalsan, Head of Corporate Affairs and Marketing at Invest bank, in the presence of Ahmed Bin Rakkad Al Ameri, CEO of SBA, and Edris Al Rafi, CEO of Invest bank.

Through this partnership, Invest bank will sponsor the production of a storybook for children aged eight and above, introducing key financial concepts in a simple and engaging way. The book will be launched at the upcoming Sharjah International Book Fair, in collaboration with a UAE-based publisher who graduated from the Onshur programme.