SGMB-AUS Diploma Programme graduates feted

Alya al Suwaidi, Director of the Sharjah Government Media Bureau (SGMB), on Monday felicitated the graduates of the third edition of the Professional Diploma Programme in Strategic Government Communication at the American University of Sharjah (AUS), in the presence of academics and experts in media and government communication.

- Gulf Today, Staff Reporter

The Professional Diploma Programme in Strategic Government Communication, offered in partnership with the American University of Sharjah, is part of the SGMB's continuing efforts to train and empower government media professionals in the emirate, arming them with modern strategic communication tools and practical skills.

The objective of the programme is to improve the quality of government communication and messaging, shaping media discourse in a way that reflects Sharjah’s distinct identity in the country and the region and institutional values.

The course participants underwent an intensive seven-week training programme, featuring five modules focused on audience analysis, crisis management, content creation, digital media campaign execution, and exploring artificial intelligence technologies in communication.

The programme, offered jointly by the SGMB and AUS, stood out for its integrated content and delivery as well as the participation of diverse academic and professional experts. This facilitated the exchange of experiences and the establishment of a collaborative network among government communication departments across the emirate.