SCCI's event highlights Emirates Franchise's activities and strategy

The Sharjah Chamber of Commerce and Industry (SCCI) hosted the Emirates Franchise Association's second dialogue session.

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The session aimed to foster constructive dialogue and exchange expertise in the franchise sector. Participants also reviewed recent developments and updates on the Emirates Franchise's activities and its 2025 operational strategy.

The discussion forum was attended by Noor Al Tamimi, Chairwoman of the Emirates Franchise Association and Board Member of the Abu Dhabi Chamber of Commerce and Industry (ADCCI); Mohammed Ahmed Amin Al Awadi, Director General of SCCI and Board Member of the Emirates Franchise; and Saleh Abdullah Lootah, Board Member of the Emirates Franchise and Chairman of the Association's Executive Committee, as well as other board members.

Also present were Mona Omran Ali, Director of the Small and Medium Enterprises Centre (Tijarah IOI), affiliated with the Sharjah Chamber, along with several representatives of local companies and entrepreneurs.

The session featured an overview of strategic initiatives designed to enhance the business landscape and support the growth of national brands in domestic and global markets. Discussions centered on the core priorities of the related initiatives and projects, in addition to collaboration to organise joint workshops and events for association members.