Films best medium to spread culture: Saif

Bollywood star Saif Ali Khan highlighted the unifying and influential role of cinema, calling it a powerful form of soft power through which nations can share their identity with the world.

- 

Speaking at the Arab Media Summit in Dubai during a conversation with Anas Bukhash, host of ABtalks, Saif said cinema is a soft power and every country can export its traditions, cultures, beliefs, beauty, and art forms through cinema.

He noted that films serve as a cultural bridge, enabling audiences around the world to experience lifestyles, customs, and values beyond their borders. “Cinema is perhaps the best medium to spread the culture of the country or region that filmmakers hail from,” Saif added, pointing to the widespread influence of movies on everything from fashion to language and social behaviour.