ERC winter campaign to support 1.8m people

Under the directives of Sheikh Hamdan Bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region and Chairman of the Emirates Red Crescent (ERC), the ERC has launched its annual winter aid campaign to support 1,856,324 (1.85 million) people in 24 countries, at an estimated cost of Dhs37,126,485, to help communities facing severe winter conditions.

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More than Dhs27 million has been allocated to assist 1,350,000 (1.35 million) people in Gaza, reaffirming the UAE's leading humanitarian role and its continued support for the Palestinian people.

The campaign will distribute winter clothing, blankets, heating supplies, food and hygiene parcels, children's essentials and shelter materials. Aid will be delivered through UAE embassies and Emirates Red Crescent offices abroad to ensure rapid and efficient distribution.

Ahmed Sari Al Mazrouei, Secretary-General of the ERC, said the annual campaign strengthens the organisation's response to vulnerable groups affected by harsh winter weather, adding that the initiative reflects the UAE's longstanding humanitarian approach under the leadership of President His Highness Sheikh Mohamed Bin Zayed Al Nahyan and the followup of Sheikh Hamdan.

He noted that this year’s campaign is particularly significant due to escalating global crises and rising humanitarian needs, prompting an expansion of the beneficiary base in response to deteriorating conditions in several regions.