AI a challenge, opportunity to publishers, says expert

Taking place for the first time outside the United States, the second and third day of the inaugural "Sharjah NYU SPS Executive Publishing Programme" is giving professionals in the publishing sector insights into global market dynamics and the significance of translation in expanding publishing reach, as well as future trends, digital marketing, and the integration of artificial intelligence (AI) in publishing.

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Organised by the Sharjah Book Authority (SBA), in collaboration with the Center for Publishing, Writing, and Media at the NYU School of Professional Studies (SPS), the programme is being held at the American University of Sharjah (AUS) empowering a global contingent of publishing leaders from 17 nations.

A standout session in the four-day agenda was "Global Market Trends and How to Craft a Global Strategy," led by Chantal Restivo-Alessi, Chief Digital Officer and CEO of International Foreign Language at HarperCollins Publishers.

In her session, Restivo-Alessi offered valuable insights on identifying and capitalising on global market trends to shape impactful strategies for international expansion.