Shopping ease trumps offers for Dubai buyers

SHOPPERS ARE LOOKING FOR CLARITY AND CONVENIENCE

- BY MANOJ NAIR Business Editor

UAE shoppers love discounts — but that’s not the only reason why they would prefer one retailer over another.

Instead, shoppers want to have it easy when it comes to finding products at stores. In fact, as many as 60 per cent of those surveyed in a recent poll say having it easy in supermarket aisles is “more important than offers”.

The findings come from SixthFactor Consulting and were based on insights from more than 600 shoppers at major hypermarkets in Dubai.

Surprising finding

The result is striking in a market where retailers compete aggressively with multiple promotions throughout the year — including Dubai’s famous three-day mega sales, where discounts of up to 90 per cent are offered across categories.

“In a hyper-competitive landscape like Dubai, the key to supermarket success is no longer just price wars,” says the SixthFactor report.