SCRIPTING A SUCCESS STORY

Kaveh Farnam, Chairperson and Co-Founder of Advanced Media, looks to inspiring stakeholders in the regional film industry as well as enthusiasts through CINECommunity, a rather unique platform

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You said cinema is inherently collaborative. What sparked the idea to launch CINECommunity around teamwork and community?

Film-making is a collaborative process, requiring teamwork and a common purpose. A filmmaker, unlike a writer, painter or sculptor, is an artist who cannot create art alone and must rely on this collaborative process. The act of coming together to watch a film is yet another beautiful aspect of the industry. The film industry and film-making must then be promoted within a collaborative and communal frame as well.

Advanced Media sees itself as a facilitator and supporter. What does that look like in action during CINECommunity?