EXCELLENCE NOT A VERTICAL BUT A STANDARD

Strategic foresight and legal rigour provide the platform for cross- sector innovation in the UAE, a perfect canvas for premier legal consultants, GFK Strategies to shine, says Founder, Romain Gerardin-Fresse

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What inspired your decision to expand GFK Strategies into the UAE, and how has Dubai's entrepreneurial landscape influenced your business philosophy?

Expanding GFK Strategies into the UAE was not merely a business decision; it was a strategic alignment with a territory that embodies velocity, ambition, and excellence. Dubai's entrepreneurial ecosystem is driven by vision rather than mere pragmatism. It rewards bold thinking, values precision, and cultivates an ecosystem where private enterprise and public ambition evolve in harmony. That kind of dynamic is extremely rare. The UAE doesn't just offer a market. It offers momentum. It was the natural environment for a consultancy like GFK, which thrives at the intersection of legal rigour, strategic foresight, and cross-sector innovation.

GFK Middle East recorded a 28 per cent growth in 2024. What were the strategic decisions or market shifts that fueled this success?