3AM DIAPER DILEMMA TO BABYWEAR BRAND

When one UAE mom of a baby boy couldn’t find a solution, she stitched her own

- BY NIVETHA DAYANAND Assistant Business Editor

This, like many others, is the story of an idea born out of necessity. Nadira Moreea, mother to a newly born son, wanted to find an easy way to check when the diaper needed changing, without waking up the infant.

“I wanted a wetness indica tor,” Moreea said.

When a thorough search of physical and online stores yielded no results, the brief moment of frustration sowed the seeds of Lullaby Bloom.

The UAE-founded babywear brand centres around a patented ‘Peek-a-Boo’ flap that lets parents lift a small panel at the crotch to check the diaper without disturbing their child.

“I couldn't find a solution, so I decided to create it myself,” Nadira said. Her goal, she added, was always to “make life a little easier for other parents facing the same challenge”.

Early challenges

For a first-time product founder, the leap was steep. Although she came armed with more than 15 years of experience in sustainability and ethical supply chains, translating a vision for a garment into final production was trial-and-error.