Go big or go home: George Festival 2025 officially launched

George is buzzing with excitement after the official launch of the George Festival 2025 at the George Museum on Friday 14 November.

- Marguerite van Ginkel

What began as the brainchild of Melissa Dreyer, Mayor Jackie von Brandis' public relations officer, has grown into one of the region's most anticipated celebrations of culture, arts and sport.

Dreyer said the idea began almost by accident. “It was actually quite unusual, and to be honest, I was just thinking out loud. A large part of my duties involves travelling with the executive mayor, which allows me to see different parts of our municipality. Everywhere we went, I kept noticing spots with tremendous potential that have remained largely untapped.”