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Boutiques wield independence, specialisation over larger managers: Research

Financial Standard

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June 30, 2025

New research shows that boutique fund managers count their independence, specialist strategies and ability to align interests with clients as their main competitive advantage and what helps them earn the "boutique premium” over bigger players.

- Karren Vergara

The survey of 87 boutiques from the UK and Europe, conducted by the University of London's Bayes Business School in the paper The case for boutiques, highlighted several advantages they have over larger asset managers in a concentrated market.

Citing IPE data, the world’s largest 500 asset managers oversaw US$120 trillion in 2024. BlackRock and Vanguard managed US$22 trillion between them.

Some 40% of boutiques believe that asset class specialisation is one of their core competitive strengths, while 30% said their focus on a small number of strategies is core to their offering.

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