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Family firms push growth, not tech
Financial Express Pune
|February 10, 2026
INDIAN FAMILY-OWNED businesses are entering their next growth cycle with stronger expansion intent than their global peers,evenas they remain cautious in translating technology ambitions into large-scale adoption, according to PwC’s 12th Global Family Business Survey.
The survey, which covered 1,325 family business leadersworldwide,including around 40 from India, found that 91% of Indian family businesses are confident about their company’s growth prospects, compared with 73% globally. The report noted that Indian family enterprises remain relatively resilient to global megatrends, supported by local demand and economic momentum.
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