Intentar ORO - Gratis
'India is now a mature market for elevated storytelling'
Financial Express Mumbai
|July 25, 2025
In a dynamic over-the-top market, Amazon's Prime Video India is positioning itself as a full-fledged entertainment hub encompassing original shows, movie rentals and third-party subscriptions.
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Gaurav Gandhi, who oversees the platform's business in the APAC and MENA markets, and Shilangi Mukherji, who leads the subscription business in India, spoke to Christina Moniz about the service's differentiation strategy and its recent entry into ad-supported streaming.
Excerpts:
You're competing with formidable platforms in the OTT business. What will give Prime Video an edge?
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