Bata India pushes ahead with Floatz growth plans

BATA INDIA IS pressing ahead with the expansion of its Floatz brand even as the footwear range remains at the centre of an ongoing legal battle with US-based Crocs Inc.Company executives told FE that Floatz will continue to drive growth and meet internal revenue targets, unfazed by the litigation currently pending in the Delhi High Court. While the matter is sub judice, Crocs has not secured a stay order on the sale of Floatz.

- YARUQHULLAH KHAN

Floatz, launched less than four years ago as a casual and washable footwear line, has become one of the fastest-growing products in Bata’s portfolio. The brand surpassed the ₹100-crore mark earlier this year—the quickest in the company’s history—and is on track to reach ₹200 crore by the end of the current fiscal. According to Bata’s 2024-25 annual report, Floatz now contributes about 15% of total revenues, up from single-digit levels two years ago, at a time when overall sales have remained stagnant at around ₹3,500 crore for three consecutive years.