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Swiggy starts rolling back fee waivers on Instamart

Financial Express Lucknow

February 09, 2026

MARGIN CALL

- ANEES HUSSAIN

SWIGGY HAS BEGUN reversing its fee waiver campaign on Instamart, reinstating handling charges on all orders and tying surge fee waivers to its subscription programme, weeks after its management admitted the experiment showed “limited adoption and retention”.

The changes, visible on the app, marks a retreat from the aggressive discounting war in quick commerce that Zepto kicked off late last year by waiving handling, delivery and surge charges for orders above ₹99, While it recently raised the free delivery threshold to ₹149, handling fees remain waived regardless of cart value.

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