Intentar ORO - Gratis
Rooted & relevant
Financial Express Lucknow
|October 20, 2025
BRANDS ARE RAMPING up investments in regional language campaigns to deal with therising consumer sentiment in Tier-II and Tier-III cities across the country.
According to Affle’s Festive Pulse 2025 report, 79% of users engage better with ads in their local language.
This has led to 70% of marketers rolling out state-specific campaigns in 2025. Reports suggest regional ad spends have risen by 4-6 percentage points year-on-year, climbing from 20% to 25% of festive budgets. This reflects a key change: vernacular marketing has moved to core strategy for brands.
Esta historia es de la edición October 20, 2025 de Financial Express Lucknow.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Financial Express Lucknow
Financial Express Lucknow
The role of language in shaping identity
China’s new gender-neutral pronoun is part of a global linguistic shift
3 mins
January 11, 2026
Financial Express Lucknow
Democracy in decay
How the ideals of the Constitution fail to percolate down to the masses
2 mins
January 11, 2026
Financial Express Lucknow
India, EU express strong will to conclude FTA early
TRADE TALK
2 mins
January 11, 2026
Financial Express Lucknow
Budget likely to focus on debt goals & fiscal deficit
More investment, efficiency for high growth: EAC head 'Strong turnaround for banking'
1 min
January 11, 2026
Financial Express Lucknow
Tradition with a twist
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
3 mins
January 11, 2026
Financial Express Lucknow
A new sheriff in town
TWO HUNDRED YEARS after the Monroe Doctrine was declared by the 5th President of the United States, and despite the widespread doubt about its power and efficacy, the doctrine was invoked by the 47th President of the United States.
3 mins
January 11, 2026
Financial Express Lucknow
Moroccan cave fossils yield a missing link in human origins
The new finding has a potential to revise theories on early human evolution
4 mins
January 11, 2026
Financial Express Lucknow
DIY URBANISM
How residents are cleaning, greening and reclaiming their cities, one filthy river, dumping ground, or neglected corner at a time
3 mins
January 11, 2026
Financial Express Lucknow
Greenland’s party leaders dismiss US control proposal
GREENLAND'S PARTY LEADERS have rejected President Donald Trump’s repeated calls for the US to take control of the island, saying that Greenland’s future must be decided by its people.
1 min
January 11, 2026
Financial Express Lucknow
Scientists find oldest poison residues on 60,000-year-old arrows
The poison hints at how far back in history humans have been using it for survival
2 mins
January 11, 2026
Listen
Translate
Change font size