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Reels dominate India's video consumption, TV falls behind
Financial Express Lucknow
|September 12, 2025
A NEW STUDY BY research firm Ipsos shows that short-form video has overtaken television as India's top choice for video consumption, with Meta's Reels emerging as the frontrunner.
A NEW STUDY BY research firm Ipsos shows that short-form video has overtaken television as India's top choice for video consumption, with Meta's Reels emerging as the frontrunner. Commissioned by Meta, the study found that 97% of Indian consumers watch short-form video on some platform at least once a day, compared with 83% for tele
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