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Monsoon spurs sales
Financial Express Lucknow
|September 07, 2025
"THE MONSOON SEASON has always influenced consumer behaviour," a Flipkart spokesperson said, adding, "This year, categories such as umbrellas, raincoats, mosquito repellents and personal care items have seen significant growth as customers adapt to seasonal needs."
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Amazon highlighted similar trends. Rainwear, including raincoats, ponchos and bag covers, grew nearly 30% y-o-y, with kids' rain-wear posting 35% growth. Umbrellas and warmers saw increased demand, while automotive protection products such as car and bike covers rose 30% year-on-year.
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