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Jio Financial targets digital dominance
Financial Express Lucknow
|March 17, 2026
THE FIRM INKS PACT WITH BLACKROCK TO UNDERTAKE WEALTH & BROKING BUSINESSES
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THE CORE INVESTMENT thesis for Jio Financial Services (JFSL) lies in its ecosystem-led operating advantage. The company benefits from access to the subscriber base of Reliance Jio, which exceeds 500 million users, alongside the extensive physical retail network of the Reliance group. Traditional NBFCs typically incur high customer acquisition costs. By contrast, Jio Financial is embedded in the daily digital lives of a large segment of India's population. This ecosystem allows the company to acquire customers at significantly lower cost while delivering financial services through existing digital channels.
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